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Berry Recruitment Group (BRG) has recently launched a major new brand in London – called Wild Berry Associates.
The firm has pulled together all its central London assets into one hub that will focus on the burgeoning commercial sector.
The company, which has 34 branches across England and Wales and turnover in excess of £60m, has invested in new offices in Tottenham Court Road. After having purchased several prestigious London agencies in recent years, it has brought them together with the aim of maximising their impact on a growing market.
The Wild Berry name is taken from the group’s two brands – Berry Recruitment and Wild Recruitment. It will focus on recruiting in the office and professional, sales and customer service and finance and accountancy sectors.
With almost 20 experienced consultants overseen by BRG Director Michelle Stewart, it aims to develop further with continued support and backing from the group.
BRG’s Chairman Tony Berry, an industry veteran and former head of recruitment giants Blue Arrow and Manpower, identified there was a need for a strong London presence.
BRG Managing Director, Chris Chown, said: “Over the last two years we have purchased three highly successful London agencies. We targeted them because of the sectors they operated in, their excellent reputation and the quality and experience of the staff.
“Bringing them together was always the aim and now we have achieved that and have created an agency with a fresh and innovative approach. Like many businesses, technology in recruitment changes the way things are done and we have invested heavily in a website that is fully responsive and user friendly.
“Existing clients will be dealing with the same people so the service they have become used to won’t change, and new clients will enjoy a highly professional and motivated team.
“It is an exciting future for BRG as we develop our presence in London, and we anticipate strong growth.”
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