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- Nick Elvin
Recruitment businesses must address negative experiences of candidates during the hiring process or risk missing out on future growth, according to research by TheJobPost.
A survey of senior recruitment professionals found that while 39% felt that a lack of candidates was the biggest risk to generating revenue, the majority admitted struggling to proactively engage with harder to reach communities such as passive candidates.
Only 28% of those surveyed felt their company database was being used to effectively communicate with talent pools.
TheJobPost says that its findings, along with research from the REC that 48% of candidates have a poor or very poor hiring experience, show that unless consultancies employ more effective candidate strategies, future growth will be damaged.
Ken Brotherston, chairman of TheJobPost, said: “As recruiters are fully aware, without the right people on the books, business success will stall.
“What needs to happen is for agencies to place more time and effort than they ever have into utilising the tools at their disposal to ensure effective engagement.
“This can range from providing quicker feedback following interviews and using CRM systems more effectively to provide useful job hunting advice, through to engaging more on social media and inviting individuals to training and networking events.
“If consultancies fail to increase engagement with candidates they will lose top talent to competitors or will simply encourage more individuals to go directly to in-house teams.”
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