The Birmingham-based property recruitment firm Surge Recruitment House has recently appointed Robert Hall as its new Commercial Director.
Robert joins Surge at a pivotal time – a year after it was first established and just weeks after snapping up a prime location within the city’s Grand building, just minutes away from the likes of CBRE, Savills, Knight Frank, Cushman and Wakefield and Seven Capital.
With a background in UK and global business development, account management and the Central London residential property market, Robert’s focus is on spearheading Surge’s ambitious growth plans to expand its already extensive residential and commercial client base.
“While there’s understandably a degree of uncertainty around Brexit and the full effects of leaving the EU won’t become apparent for at least another two years, early suggestions are that the Midlands’ property market won’t experience the same extremes as London, which is still very much in its own bubble,” said Robert.
However, while property recruitment in the Midlands may not be experiencing the slowdown that was originally forecast by many, one of the key challenges currently faced by the industry is the ability to adapt to customer demand.
“New technologies and innovations are shaping customer behaviour and like most professions, the recruitment sector is rapidly changing as a result. Gone are the days of simply finding candidates by looking at job boards and sending CVs to agencies,” added Robert.
“In this day and age, the recruitment companies that stand to succeed the most are those that engage with their candidates and clients, not just directly, but as a brand through their integrated marketing, social and PR strategy.”
Commenting on the appointment, Gerard McVeigh, Managing Director of Surge Recruitment House, said: “Robert personifies everything Surge Recruitment House stands for and is going to play a major part in building and delivering our growth strategy.
“To have moved to Colmore Row, which is the perfect central location, just a year after our launch is a major achievement. Establishing ourselves in such an historic building as The Grand, acts a nice metaphor for the long-standing legacy we’ve set our sights on growing and maintaining. We’re delighted to have Robert on board to help us ride the wave of what promises to be a particularly exciting time, probably the most exciting in decades, for the Midlands’ property recruitment sector.”