Award-winning agency Annapurna Recruitment has recently announced its new charity partnership with Parkinson’s UK.
The agency has selected Parkinson’s research and support charity to be a beneficiary of their Annapurna Giving initiative, as a number of its employees have been affected by the condition.
Annapurna’s staff aim to raise £30,000 in the first year of the partnership, boosted by a team of five employees who have signed up to run the London marathon in April 2017.
As well as committing to raising funds, staff will also be using their expertise to support the charity’s HR department to help cut costs and provide pro bono support.
Ghalib Ullah, Senior Business Development Manager at Parkinson’s UK, said: “We are thrilled to have been chosen as a partner of Annapurna Recruitment. They bring a wealth of experience in HR and recruitment, and we’re looking forward to working together throughout the partnership to improve efficiencies in all that we do. I’m sure the insights from Annapurna staff will be invaluable to us, as well as their fundraising efforts.”
The partnership will also build on existing donations from the company. Annapurna Founder Charlie Appleyard has a close relationship with Sky Sports Presenter Dave Clark, who has been living with Parkinson’s since 2011. In September, Dave completed a 200-mile coast-to-coast walk for the charity, for which Annapurna Recruitment donated £5,000 to his fundraising total.
All money raised from the partnership will be used to fund a confidential helpline and support services for people affected by Parkinson’s in the London region, including a local adviser.
Charlie Appleyard, Annapurna Founder and Director, commented: “We are delighted to have Parkinson’s UK as part of the Annapurna Giving initiative. It’s a cause very close to our heart. The charity does fantastic work. Hopefully our donations will help the helpline go from strength to strength.”